Where design meets innovation, the Samsung The Serif 43-Inch QLED 4K Smart TV (2023) has been engineered to be as visually captivating as the content it displays. Designed in collaboration with the renowned Bouroullec Brothers, this statement piece of technology integrates seamlessly into any interior, offering 360-degree beauty from every angle. With a signature Serif profile and Cloud White finish, this television can be placed anywhere—from center-stage in your living room to tucked beside a reading nook—while maintaining its elegant presence.
The Matte Display dramatically reduces screen reflections, even in sunlit rooms, delivering a glare-free, cinematic experience at any time of day. Paired with Samsung’s Quantum Dot technology, content is brought to life with over a billion vivid colors, offering true-to-life visuals powered by the Quantum Processor 4K. Built-in smart features, including voice assistants, Samsung TV Plus, and Multi-View, enhance usability and convenience. This model includes a detachable metal floor stand, offering flexible placement without the need for wall-mounting, making it ideal for renters or those who value design adaptability.
360° All-Round Design
The Serif is designed to look stunning from every angle. Whether viewed from the front, side, or back, its sculptural form complements any environment and functions as an interior design statement.
Matte Display Technology
Reflections are minimized with Samsung’s Matte Display, certified glare-free by UL. Visuals remain crisp and detailed in any lighting condition, enhancing both daylight and nighttime viewing experiences.
Quantum Dot-Powered 4K QLED Display
Colors appear more vibrant and accurate with 100% color volume, certified by Pantone. Samsung’s Quantum Dot technology ensures lifelike clarity, deeper contrasts, and richer detail across all content.
Detachable Metal Floor Stand
The included black metal stand adds to the modern aesthetic and allows flexible positioning. The TV can be used with or without the stand, suiting both mounted and freestanding preferences.
Smart TV Functionality with Tizen OS
Powered by Tizen™, this model offers seamless access to streaming apps, voice assistants like Alexa and Google Assistant, and Samsung-exclusive services such as Samsung TV Plus and SmartThings integration.
Enhanced Audio Experience
Object Tracking Sound Lite and Adaptive Sound+ deliver immersive audio with 40W output and 4-channel speakers. Whether watching movies or playing games, audio is optimized to match the scene and environment.
Gaming Optimizations
Featuring Auto Low Latency Mode (ALLM), Game Motion Plus, and Super Ultra Wide Game View, gamers enjoy smoother graphics, minimal input lag, and enhanced field-of-view during gameplay.
Display
Screen Size: 43”
Display Type: QLED
Resolution: 4K UHD (3,840 x 2,160)
Refresh Rate: 50Hz
Anti-Reflection: Matte Display
HDR Support: Quantum HDR, HDR10+ Adaptive, HLG
Upscaling: Yes
Viewing Angle: Wide
Micro Dimming: Supreme UHD Dimming
Color: 100% Color Volume with Quantum Dot
Video
Processor: Quantum Processor 4K
Contrast Enhancer: Real Depth Enhancer
Motion: Auto Motion Plus, LED Clear Motion
Filmmaker Mode: Yes
Audio
Sound Output: 40W, 4CH
Features: OTS Lite, Adaptive Sound+, Dolby Digital Plus
Bluetooth Audio: Yes
Smart Features
Operating System: Tizen™
Voice Assistants: Bixby, Alexa, Google Assistant
Multi-View: Up to 2 videos
SmartThings Hub: Yes
Mobile Mirroring, NFC, Sound Wall, and more
Samsung TV Plus and Microsoft 365 access
Gaming
Game Mode: Auto Game Mode (ALLM)
Game Motion Plus: Yes
Super Ultra Wide Game View, Mini Map Zoom, HGiG Support
Connectivity
HDMI: 4 ports (HDMI 3 supports eARC)
USB: 2 x USB-A
Wi-Fi: WiFi5
Bluetooth: 5.2
Optical Audio Out: Yes
CI+ Slot: Yes
Anynet+ (HDMI-CEC): Yes
Design & Build
Design: Serif Design
Front Color: Cloud White
Stand: Metal Floor Stand (Black)
Dimensions with Stand (WxHxD): 986.3 x 1028.4 x 417.2 mm
Weight with Stand: 17.4 kg
Power & Efficiency
Power Supply: AC220-240V~ 50/60Hz
Max Power Consumption: 120 W
Typical Power: 54.4 W
Stand-by Power: 0.5 W
Energy Class: G
Eco Features: Auto Power Saving, Eco Sensor
Accessibility
Voice Guide, Graphic Zoom, High Contrast, Sign Language Zoom, Color Inversion, and other accessibility tools
Included Accessories
Remote Controller (TM2281E, TM1240A)
Samsung Smart Control
User Manual & E-Manual
Power Cable
Conclusion
With a sculptural form and cutting-edge performance, the Samsung The Serif 43-Inch QLED 4K Smart TV (2023) has been designed to offer more than just entertainment—it transforms living spaces into refined visual experiences. From its matte anti-reflection screen to its Pantone-validated Quantum Dot technology, this model merges form and function in a uniquely beautiful way. Ideal for style-conscious users who demand premium viewing, rich sound, and smart connectivity, The Serif stands out in more ways than one.
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